6 - Understanding Consumer Needs: The Key to Successful Design and Innovation

In this episode of the "Bridging Success" podcast, host Bo Jakins interviews Ravi Sawhney, CEO and Founder of RKS Design and creator of the psycho aesthetics framework. Ravi shares insights from his career, including his work on the iconic Teddy Ruxpin toy and his human-centered design philosophy. The discussion covers the importance of understanding consumer needs, the evolution of design and innovation, and current projects at RKS Design.